A campaign which aimed to shed light a genetic disease which is prevalent in the community won the Creative Media honour at the Asian Media Awards.
Journalists and filmmakers joined content creators and actors at the 13th ceremony in Manchester.
The awards celebrate achievements in a range of categories in journalism, investigations, TV, radio, stage, online and creative media.
The ceremony is supported by the University of Salford and took place at The Manchester Deansgate Hotel on Friday (October 31).
No Stone Unturned: Kidney Health Campaign for the South-Asian Community
was managed by Intent Health for Alnylam Pharmaceuticals with National Kidney Federation & South Asian Health Action
This campaign aimed to highlight a genetic disease which is silently prevalent in a community already facing poor equity of access to care, and poor kidney health outcomes.
Together with their client, Alnylam Pharmaceuticals, the team challenged themselves to translate complex health information, Primary Hyperoxaluria Type 1 (PH1) with a hallmark symptom of kidney stones, into practical, community-led, and creative materials to empower meaningful conversations about genetic kidney health, encourage appropriate GP visits, and improve kidney health within the South Asian community.
