PR UK won the Media Agency of the Year accolade at the Asian Media Awards.
Journalists and filmmakers joined content creators and actors at the 13th ceremony in Manchester.
The awards celebrate achievements in a range of categories in journalism, investigations, TV, radio, stage, online and creative media.
The ceremony is supported by the University of Salford and took place at The Manchester Deansgate Hotel on Friday (October 31).
This year’s award was presented by Shaiza Moghal, Project Manager at Innvotek.
From launching Dubai’s Sobha Realty in the UK with Arsenal Football Club, to driving FMCG market growth for brands such as Elephant Atta, Lucky Boat Noodles, Rajah Spices, Amoy Sauces, Patak’s and Veetee Rice, PR UK says it has aimed to blend ‘creativity, culture and commerce’.
In the past year, PR UK delivered over 50 campaigns, generating what it says are £5M+ in earned media value, £500k+ in sponsorships and £60M+ in commercial pipelines for clients. Beyond commercial success, the agency delivered meaningful community impact through initiatives such as Westmill Celebrating Communities, feeding over 32,000 families across the UK.
Among the many standout campaigns included one which aimed to restore trust and safeguard jobs at a 50-year-old Leicester food supplier, which nearly collapsed after a product recall.
