AMA’s to be Showcased on Primesight Digital Billboards

The Asian Media Awards will be featured on digital billboards in Manchester in the run-up to the 2017 awards.

The Asian Media Awards is taking place at the Manchester Hilton Deansgate on 25 October.

New partners for the 2017 ceremony Primesight are set to feature the AMAs on digital billboards on some of the city’s most popular commuter routes into the city as the ceremony celebrates its fifth anniversary.

The promotions will run in late September after the official Shortlist Announcement at ITV, The London Studios.

Manchester welcomes some of the leading media professionals from across the UK to the city in October.


Umbreen Ali, Media Manager at the Asian Media Awards said, “Manchester is our home and we are proud to showcase this commitment on Primesight billboards.

“We are delighted to be welcoming Primesight as one of our exclusive partners for the 2017 awards.”

Primesight is one of the UK’s leading out-of-home (OOH) media companies, with 170 staff. Managing over 20,000 advertising sites nationwide their portfolio includes over 75 large format digital billboard locations in top cities across the UK and 100+ small panels in cinemas.

Of note is Primesight’s recent reappointment to the £125m Network Rail contract and their roll out of digital InLinks in a joint venture with Alphabet-backed Intersection and in partnership with BT.

Their partners also include Manchester Airports Group, London Gatwick and London Luton Airports, Digital Cinema Media and the Co-op.

In 2016 Primesight won Media Week’s Media Brand of the Year and Campaign’s Outdoor Sales Team of the Year.

In 2017 Primesight has again been accredited two Stars in the Best Companies survey. It is the third year in a row that Primesight has been named as a Best Company by the initiative, which exists to acknowledge excellence by assessing workplace engagement across eight key areas.

More on Primesight can be found at Follow them on Twitter @primesight.

This year’s Asian Media Awards returns to the Hilton Manchester Deansgate on Wednesday October 25 2017.

The official shortlist announcement will take place at ITV, The London Studios on Thursday September 21 2017.

A full list of all categories including special awards can be viewed at

Previous recipients of an Asian Media Award include Krishnan Guru-Murthy, Waris Hussein, Art Malik, Mehdi Hasan, Nina Wadia and Anita Anand.

The University of Salford are premier sponsors and partners to the event include ITV, MediaCom, M.E.N, Press Association Training & Primesight.

The official Charity Partners for 2017 are Sightsavers.

The event is also supported by Manchester Metropolitan University, Routes Into Languages, AMT Lawyers, Hilton Manchester Deansgate, Supreme Dream Events, Payal and Cleartwo.

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