Ethnic Reach wins Media Agency of Year 2021 award
Ethnic Reach won the highly sought after Media Agency of the Year honour at the Asian Media Awards.
The 9th Asian Media Awards ceremony took place at the Emirates Old Trafford on Friday night (October 29) with Good Morning Britain presenter, Adil Ray and Eastenders star Jaz Deol also amongst the winners.
The 2021 Asian Media Awards are supported by the University of Salford and were hosted by Sky Sports news presenter Bela Shah.
With over 20 years’ experience in this industry, Ethnic Reach is a multi-cultural media agency specialising in two key fields – Providing support to the Government, local authorities and corporate sectors with their diversity and inclusion initiatives.
During the pandemic the agency has worked on multiple Covid-19 response campaigns supporting HM Government, Home Office, Public Health England, the Cabinet Office, NHS England and local authorities.
To date, more than 29 creative digital campaigns have been developed and executed in different formats across paid social media, lives, webinars, radio, print media, editorials, Tik Tok, Snapchat and IG Story influencer posts.
Among the highlights were #YouAreNotAlone campaign and a creative campaign for VatikaUK #StrongerRoots which focussed on real people with real stories and tackles deep-rooted prejudices and stigmas.
Since September 2020, the agency supported all 32 London Boroughs focusing on BAME Micro and SME Businesses with face-to-face support and engagement.